Skyeng Teacher Award: from invisible to 2,700 sign-ups
Client
Skyeng
Industry
EdTech
Deliverables
Web DesignBrand IdentitySocial Media Assets
Role
Design
Overview
Skyeng is Russia's largest online English school with 84,600+ students and 8,500+ teachers across the globe.
Problem
The teacher competition existed but had no dedicated website — and most teachers either didn't know about it or weren't motivated enough to participate. The challenge was turning an internal initiative into something teachers would actually care about.
Goal
Create a website that would build community and loyalty among teachers worldwide. The concept brought something physical into the world of online education — the entire visual identity was built around sticker sets that teachers use to rate their students' work, making the design instantly familiar and personal.
Results
✽ 2,700+ teachers participated in the award
✽ Delivered a full visual system — website, branded wallpapers and Telegram stickers; complemented by a promo video in collaboration with a motion designer
Award mechanics
Drafts and ideas
Fun in details
Copywrite on error page was written with common vocabulary that teachers hear every day — homework jokes
Promo video in collaboration with motion designer
Credits
Copywriting: Skyeng copywriting team
Development: Skyeng dev team
Illustrations: Skyeng illustration team
Motion: Daria Fokina
Home
About
Skyeng Teacher Award: from invisible to 2,700 sign-ups
Client
Skyeng
Industry
EdTech
Deliverables
Web DesignBrand IdentitySocial Media Assets
Role
Design
Overview
Skyeng is Russia's largest online English school with 84,600+ students and 8,500+ teachers across the globe.
Problem
The teacher competition existed but had no dedicated website — and most teachers either didn't know about it or weren't motivated enough to participate. The challenge was turning an internal initiative into something teachers would actually care about.
Goal
Create a website that would build community and loyalty among teachers worldwide. The concept brought something physical into the world of online education — the entire visual identity was built around sticker sets that teachers use to rate their students' work, making the design instantly familiar and personal.
Results
✽ 2,700+ teachers participated in the award
✽ Delivered a full visual system — website, branded wallpapers and Telegram stickers; complemented by a promo video in collaboration with a motion designer
Award mechanics
Drafts and ideas
Fun in details
Copywrite on error page was written with common vocabulary that teachers hear every day — homework jokes
Promo video in collaboration with motion designer
Credits
Copywriting: Skyeng copywriting team
Development: Skyeng dev team
Illustrations: Skyeng illustration team
Motion: Daria Fokina
Home
About
Skyeng Teacher Award: from invisible to 2,700 sign-ups
Client
Skyeng
Industry
EdTech
Deliverables
Web DesignBrand IdentitySocial Media Assets
Role
Design
Overview
Skyeng is Russia's largest online English school with 84,600+ students and 8,500+ teachers across the globe.
Problem
The teacher competition existed but had no dedicated website — and most teachers either didn't know about it or weren't motivated enough to participate. The challenge was turning an internal initiative into something teachers would actually care about.
Goal
Create a website that would build community and loyalty among teachers worldwide. The concept brought something physical into the world of online education — the entire visual identity was built around sticker sets that teachers use to rate their students' work, making the design instantly familiar and personal.
Results
✽ 2,700+ teachers participated in the award
✽ Delivered a full visual system — website, branded wallpapers and Telegram stickers; complemented by a promo video in collaboration with a motion designer
Award mechanics
Drafts and ideas
Fun in details
Copywrite on error page was written with common vocabulary that teachers hear every day — homework jokes
Promo video in collaboration with motion designer
Credits
Copywriting: Skyeng copywriting team
Development: Skyeng dev team
Illustrations: Skyeng illustration team
Motion: Daria Fokina
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