E-com Sphere:
designing the full experience
Client
Yandex Market
Industry
E-commerce & Tech
Deliverables
Web Design
Event Design
Social Media Banners
Merch Design
Role
Design
Overview
Worlds Agency is a creative production agency. Yandex — Russia's largest tech company and dominant search engine (72% market share), often described as the 'Google of Russia', with 3.2 billion monthly visits.
E-com sphere is an annual conference from creators of Yandex Market for sellers and manufacturers of the platform.
Problem
The existing conference website was heavy, hard to navigate, and visually outdated. While the Yandex identity and the 3D sphere were to remain intact, there was room to refresh the style and create a cohesive visual system across digital and physical touchpoints.
Goal
Simplify the website to deliver key information clearly — livestream, schedule, and location — and repurpose it as an announcement page for the 2024 tour. For the event itself, develop a scalable visual system across 130+ banners and navigation elements across 3 floors
Results
✽ Redesigned the conference website — simplified navigation and relaunched as an announcement page for the 2024 tour
✽ Designed and delivered 130+ banners across 3 floors in 2.5 months
✽ Created a full merch line consistent with the event identity
✽ The conference welcomed 2,500+ attendees
Web page
The web page has a couple user flows — before and after event. First one tells people everything about the day of the conference. Second one promotes E-com sphere’s tour of 2024, so there’re less detailed info
Other ideas: (1) reimagine stickers from the delivery boxes and (2) use elements of the sphere
Promotional banners
Event materials
It was a massive task. We needed to create not one, but 70+ banners for walls and scene, plus, 60+ small banners for navigation, info and food stalls for the day of event. So you’ll see only a few of them.Main task was to create simple, yet easily understandable navigation
Badges, merch and team’s sweatshirts
Credits
Art direction, copywriting: Yulia Kondrateva
Development: Worlds dev team
Sphere illustration: Yandex team
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E-com Sphere:
designing the full experience
Client
Yandex Market
Industry
E-commerce & Tech
Deliverables
Web Design
Event Design
Social Media Banners
Merch Design
Role
Design
Overview
Worlds Agency is a creative production agency. Yandex — Russia's largest tech company and dominant search engine (72% market share), often described as the 'Google of Russia', with 3.2 billion monthly visits.
E-com sphere is an annual conference from creators of Yandex Market for sellers and manufacturers of the platform.
Problem
The existing conference website was heavy, hard to navigate, and visually outdated. While the Yandex identity and the 3D sphere were to remain intact, there was room to refresh the style and create a cohesive visual system across digital and physical touchpoints.
Goal
Simplify the website to deliver key information clearly — livestream, schedule, and location — and repurpose it as an announcement page for the 2024 tour. For the event itself, develop a scalable visual system across 130+ banners and navigation elements across 3 floors
Results
✽ Redesigned the conference website — simplified navigation and relaunched as an announcement page for the 2024 tour
✽ Designed and delivered 130+ banners across 3 floors in 2.5 months
✽ Created a full merch line consistent with the event identity
✽ The conference welcomed 2,500+ attendees
Web page
The web page has a couple user flows — before and after event. First one tells people everything about the day of the conference. Second one promotes E-com sphere’s tour of 2024, so there’re less detailed info
Other ideas: (1) reimagine stickers from the delivery boxes and (2) use elements of the sphere
Promotional banners
Event materials
It was a massive task. We needed to create not one, but 70+ banners for walls and scene, plus, 60+ small banners for navigation, info and food stalls for the day of event. So you’ll see only a few of them.Main task was to create simple, yet easily understandable navigation
Badges, merch and team’s sweatshirts
Credits
Art direction, copywriting: Yulia Kondrateva
Development: Worlds dev team
Sphere illustration: Yandex team
Home
Next project →
E-com Sphere:
designing the full experience
Client
Yandex Market
Industry
E-commerce & Tech
Deliverables
Web Design
Event Design
Social Media Banners
Merch Design
Role
Design
Overview
Worlds Agency is a creative production agency. Yandex — Russia's largest tech company and dominant search engine (72% market share), often described as the 'Google of Russia', with 3.2 billion monthly visits.
E-com sphere is an annual conference from creators of Yandex Market for sellers and manufacturers of the platform.
Problem
The existing conference website was heavy, hard to navigate, and visually outdated. While the Yandex identity and the 3D sphere were to remain intact, there was room to refresh the style and create a cohesive visual system across digital and physical touchpoints.
Goal
Simplify the website to deliver key information clearly — livestream, schedule, and location — and repurpose it as an announcement page for the 2024 tour. For the event itself, develop a scalable visual system across 130+ banners and navigation elements across 3 floors
Results
✽ Redesigned the conference website — simplified navigation and relaunched as an announcement page for the 2024 tour
✽ Designed and delivered 130+ banners across 3 floors in 2.5 months
✽ Created a full merch line consistent with the event identity
✽ The conference welcomed 2,500+ attendees
Web page
The web page has a couple user flows — before and after event. First one tells people everything about the day of the conference. Second one promotes E-com sphere’s tour of 2024, so there’re less detailed info
Other ideas: (1) reimagine stickers from the delivery boxes and (2) use elements of the sphere
Promotional banners
Event materials
It was a massive task. We needed to create not one, but 70+ banners for walls and scene, plus, 60+ small banners for navigation, info and food stalls for the day of event. So you’ll see only a few of them.Main task was to create simple, yet easily understandable navigation
Badges, merch and team’s sweatshirts
Credits
Art direction, copywriting: Yulia Kondrateva
Development: Worlds dev team
Sphere illustration: Yandex team
Home
Next project →
